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Superstore
TV series · 2015Comedy

Superstore

61Woke

AI Woke Score

Woke

Heavy-handed messaging over story.

confidence: high

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Where to watch

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The Verdict

Superstore is a workplace ensemble comedy that leans noticeably into social-issue storytelling — immigration, labor rights, unionization, and healthcare — and features Mateo, a prominent openly gay lead, plus a deliberately diverse cast that fits its retail setting. The messaging is real but mostly folded into character-driven humor rather than delivered as constant lectures. No identity swaps or source betrayal apply since it's an original show.

What the AI Flagged

Category explanations and examples behind the assessment. Internal category scores and the exact calculation are private; external sources appear below when available.

Identity Swaps

Original ensemble workplace comedy with no established or source characters to swap.

Girlboss & Male Demotion

Amy is a competent, capable lead and Jonah is sometimes the well-meaning but naive foil, but men aren't systematically vilified as a message.

  • Amy frequently runs the floor more competently than store manager Glenn
  • Jonah's idealism is often gently mocked

LGBTQ+ / Trans / Non-Binary Content

Mateo is a central, openly gay main character whose relationships and undocumented-gay-immigrant storyline are recurring plot threads.

  • Mateo's relationship with Jeff
  • Mateo coming out and dating storylines woven through multiple seasons

DEI Casting

Diverse ensemble that fits a big-box retail store setting naturally rather than as a lore-breaking checkbox.

  • Latino, Black, Asian, and disabled employees across the cast
  • Garrett uses a wheelchair as a normalized part of the cast

Preachiness

The show regularly builds episodes around social issues — labor rights, immigration, healthcare, unionization — sometimes pausing comedy to make a point.

  • Recurring immigration/ICE storyline around Mateo
  • Episodes centered on workers' rights and attempts to unionize
  • Storylines about lack of healthcare and maternity leave

Anti-Masculinity / Anti-West

Some characters embody clueless or insensitive attitudes for laughs, but no sustained framing of masculinity or the West as inherently toxic.

  • Glenn's old-fashioned views played for comedy
  • Corporate (Zephra) critiqued, but not gendered/racial framing

Source Betrayal

Original series with no source material to betray.

Audience Reviews

Discussion

Cast & Crew

Jonathan Green (Executive Producer) · Justin Spitzer (Executive Producer) · Gabe Miller (Executive Producer) · America Ferrera (Executive Producer)

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