

Superstore
AI Woke Score
Heavy-handed messaging over story.
confidence: high
Audience Score
Be the first to vote.
Where to watch
The Verdict
Superstore is a workplace ensemble comedy that leans noticeably into social-issue storytelling — immigration, labor rights, unionization, and healthcare — and features Mateo, a prominent openly gay lead, plus a deliberately diverse cast that fits its retail setting. The messaging is real but mostly folded into character-driven humor rather than delivered as constant lectures. No identity swaps or source betrayal apply since it's an original show.
What the AI Flagged
Category explanations and examples behind the assessment. Internal category scores and the exact calculation are private; external sources appear below when available.
Identity Swaps
Original ensemble workplace comedy with no established or source characters to swap.
Girlboss & Male Demotion
Amy is a competent, capable lead and Jonah is sometimes the well-meaning but naive foil, but men aren't systematically vilified as a message.
- Amy frequently runs the floor more competently than store manager Glenn
- Jonah's idealism is often gently mocked
LGBTQ+ / Trans / Non-Binary Content
Mateo is a central, openly gay main character whose relationships and undocumented-gay-immigrant storyline are recurring plot threads.
- Mateo's relationship with Jeff
- Mateo coming out and dating storylines woven through multiple seasons
DEI Casting
Diverse ensemble that fits a big-box retail store setting naturally rather than as a lore-breaking checkbox.
- Latino, Black, Asian, and disabled employees across the cast
- Garrett uses a wheelchair as a normalized part of the cast
Preachiness
The show regularly builds episodes around social issues — labor rights, immigration, healthcare, unionization — sometimes pausing comedy to make a point.
- Recurring immigration/ICE storyline around Mateo
- Episodes centered on workers' rights and attempts to unionize
- Storylines about lack of healthcare and maternity leave
Anti-Masculinity / Anti-West
Some characters embody clueless or insensitive attitudes for laughs, but no sustained framing of masculinity or the West as inherently toxic.
- Glenn's old-fashioned views played for comedy
- Corporate (Zephra) critiqued, but not gendered/racial framing
Source Betrayal
Original series with no source material to betray.
Audience Reviews
Discussion
Cast & Crew

Ben Feldman
Jonah Simms

Lauren Ash
Dina Fox

Colton Dunn
Garrett McNeill

Nico Santos
Mateo Liwanag

Nichole Sakura
Cheyenne Thompson

Mark McKinney
Glenn Sturgis

Kaliko Kauahi
Sandra Kaluiokalani
Jonathan Green (Executive Producer) · Justin Spitzer (Executive Producer) · Gabe Miller (Executive Producer) · America Ferrera (Executive Producer)
Because you looked up Superstore
Similar titles
Same vibes, lower Woke Score












